Our mission is to build a lifestyle brand like no other, rooted in and inspired by the urban culture! Urban culture is not only the most admired culture of our times, but it is represented in versatile forms.
SPORTS, LUXURY, TRAVEL, MUSIC, FASHION, CREATIVITY SNEAKERS, GRAFFITI & LIFE!
SINCE 2015The Founder
Rashad Lyons is a young man that
is from the Bay Area. Although born
in California, he spent some of his
childhood growing up in New York.
Born in the 80s but influenced by
the 90s, Rashad was lucky enough to
witness Hip Hop, Urban Art, fashion,
sneakers, and professional sports in
its influential beginnings in both the
east and west coast.
He has taken everything that he was
apart of or that he was influenced
by growing and launched his own
lifestyle travel brand.